TechTarget Case Study
Overhauling the Enterprise Application
Redesigning TechTarget’s flagship enterprise SaaS product to improve workflows, streamline user experience, and enhance data visibility for enterprise clients.
The challenge
TechTarget’s main enterprise application had grown complex and fragmented over time, leading to usability challenges and inconsistent workflows across teams.
My role
Led the end-to-end UX overhaul, partnering closely with PMs and engineering to audit legacy systems, redesign key workflows, and create a cohesive new enterprise product experience.
Success outcome
Delivered a redesigned product that simplified navigation, consolidated workflows, and significantly improved enterprise user engagement and task success rates.
Impact
✅ Improved core navigation and task flows
✅ Consolidated fragmented UX patterns
✅ Simplified onboarding for enterprise users
✅ Elevated overall usability and product cohesion
New design
Revamped the entire back office suite and consolidated the 4 systems into 1.
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